The Platinum Rule
A college lecture delivered in
Comedy Store-style

Tony Alessandra, Ph.D., CSP, CPAE

Communication skills are paramount to business success. With Relationship Strategies, Dr. Alessandra teaches you to spot the clues that will help you:

  • Read people and understand their preferences
  • Recognize and respond to the differences in people
  • Create lasting relationships in your personal and business lives!

This program is practical, accurate, and easily-remembered. Relationship Strategies can be tailored to the unique demands of sales, management, customer service, or team-building environments.


Keynote Speech / Principal Points

  • When you treat people the way you want to be treated, you create relationship tension; when you treat people the way they want to be treated, you build rapport
  • People will tell you how they want to be treated if you know how to read the verbal, vocal and visual signals they send you
  • There are four basic, predictable behavioral styles -- Director, Socializer, Relater and Thinker
  • To increase rapport with others, you need to adapt your behavior to accommodate their behavioral style
  • Adaptability consists of flexibility (the willingness to adjust your behavior) and versatility (the knowledge and ability to correctly adjust your style)
  • There is no best type of personality
  • Often, when we do what comes naturally, we alienate others without realizing it
  • Who we are does not limit the choices of how we behave

The Workshop

Adds depth in all areas, plus:

  • Individual behavioral style evaluation
  • Small group and individual exercises
  • Workbook materials

Participants Learn

  • How to practice the "Platinum Rule"
  • Their own behavioral style and how to maximize its strengths and minimize its weaknesses
  • How to "read" the behavioral style of others -- quickly and accurately
  • The strengths/weaknesses and likes/dislikes of the four basic behavioral styles
  • Strategies for creating instant rapport and better compatibility with each behavioral style (adaptability)

Formats

  • Keynote/General Session -- 45-90 minutes
  • Workshop -- 2-6 hours


 

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