Bill Bachrach
CSP, CPAE

www.billbachrach.com
www.bachrachblog.com

Bill Bachrach, CSP is awarded NSA's CPAE Hall of Fame award at National Speaker's Association Awards banquet July 21, 2009. He is now the 20th living CPAE Hall of Fame speaker who is a member of Speakers Roundtable.

Bill Bachrach is the Founder and Chairman of Bachrach & Associates, Inc., one of the most influential companies in the Financial Services industry today. Mr. Bachrach is an internationally recognized author and speaker who is considered to be the industry's leading resource for helping financial professionals make the transition from being salespeople to being Trusted Advisors. In January of 2001, the readers of Financial Planning Magazine named Mr. Bachrach as one of the four most influential people in our business.

Mr. Bachrach is the author of several best-selling books, Values-Based Selling®: The Art of Building High-Trust Client Relationships, Values- Based Financial Planning, and his latest book, It 's All About Them which helps advisors become even better listeners, and he has co-authored High-Trust Leadership. He created the Values-Based Selling® Mastery System, The Values-Based Selling® Academy, The Values-Based Financial Planning™ Seminar, and the Trusted Advisor Coach® program for top-producers.

Mr. Bachrach has delivered well over 1000 presentations worldwide including:

• Four presentations for the Million Dollar Round Table Annual Meeting,
• One presentation for Court of the Table,
• Three presentations at Top of the Table,
• Seven presentations for the Financial Planning Association Success Forum
  

On a personal note, in 1998 Mr. Bachrach successfully completed the Hawaii Ironman Triathlon. The 2.4 mile swim, 112 mile bike, and 26.2 mile marathon run held annually under difficult conditions is considered to be the toughest single-day athletic event in the world.

Bachrach & Associates, Inc. ("BAI") is the premier provider of professional development systems for the Financial Services industry focused upon transforming the industry from one of salespeople into a culture of Trusted Advisors. No investment advice or guidance is offered or involved in the BAI system.