WRITE THIS WAY TO SUCCESS

Dianna Booher, CSP, CPAE

Overview

People who stare at a blank page wondering how to begin an email, memo, or letter and who revise extensively cost money and create frustration for themselves and their bosses. Dianna will overview a five-step process for writing memos, letters, reports, and proposals. Audience members will reduce their writing time by 25-50 percent, improve clarity, write authoritatively and persuasively, organize details with impact, choose an appropriate style, and create an eye-appealing layout that grabs readers' attention.

Audiences will learn to--

  • Consider the audience for the proper angle and details
     
  • Anticipate special reader reactions
     
  • Organize ideas in the MADE FormatŪ
     
  • Draft quickly with idea wheels
     
  • Edit for content, layout, clarity, conciseness, and style

Alternate Titles

  • Writing for Results

Supplementary Materials to Reinforce Learning

Books: E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster/Pocket Books) Good Grief, Good Grammar (Facts on File) Writing for Technical Professionals (John Wiley) To the Letter (Jossey-Bass) Winning Sales Letters (Jossey-Bass)

 

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