Instructions on Instructions
Joe Manager picks up the phone and barks out to his junior assistant,
“Johnson, I want you to go out and find a good deal on a computer.”
Eagerly, the young associate does some quick technical research, asks
advice from several associates, runs out and tests some systems, and writes
a five-page proposal on what he thinks is the best purchase.
A week later, Johnson proudly announces his findings to his boss but instead
of the expected slap on the back or nod of approval, he gets a reprimand!
You see, Joe Manager wanted a low-end laptop with no frills for half the
price. And he wanted it last Friday.
Though Johnson had the right attitude, the right desire, and the right
determination, he didn’t have one key element—the right instructions.
And in this fast and furious information age, not having the right instructions
is like not having a map on your vacation—you may reach your destination
but the experience will be far from enjoyable.
Whether you’re at the top of your company’s corporate ladder
or just finding its first rung, knowing how to give complete and accurate
instructions can save you time, money, energy, and hassles along the way.
What is the ultimate goal?
First and foremost, both giver and receiver need to know the overall
intention of the instructions. Briefly put, “What’s the
point of all this?” That way if all else fails, you can always
go back to the original intentions to clear up misunderstandings.
What are the expected results?
Deliverables? A report? An oral recommendation? A piece of equipment
delivered to the customer’s office within the hour? The instruction
taker should have no doubt as to the success or failure of his or her
task.
The more specific and measurable the instructions are, the more likely
the instructions will be carried out successfully. Ask yourself, what
is the tangible, touchable, final outcome of the mission?
Is there a specific procedure that needs to be followed?
Included in the instructions should be any preferred steps, actions,
and explanations to be undertaken. If you have certain bases you want
touched, say so. Should other associates be conferred with? Is there
a more efficient way to do research? What’s the best way to test
the system?
What is the timeframe?
Remember to state any appropriate deadlines—either for the project
as a whole or for various interim steps. When do you expect all the
financial details to be complete? When is the meeting to be held? When
should the star performers receive an announcement about the meeting?
Sometimes the “when” can be as important as the “what”
and “why.”
What is the budget?
Mention the money available for the task—upper and lower limits.
Nobody likes surprises when it comes to finances. Is it a simple lunch
for fellow executives or an elegant sit-down dinner? Do you want the
deal of the century or is price no object? How much is “too much”?
Though not all instructions have monetary limitations, for those that
do, it can be a good gauge as to the priority and pressing nature of
the job ahead of you.
Are there worry factors?
What will puzzle the delegatee down the line? What will make him or
her lose sleep? Why not mention things upfront? With your advance warning,
you’ll lessen apprehensions when obstacles surface, when some
steps take longer than anticipated, and when changes in plans may be
appropriate.
After all, a business should be a team of diverse and gifted people
heading in the same direction. Good instructions help them get there.
Let’s look at our earlier example and see the difference good
instructions can make. Joe Manager calls his assistant on the phone,
“Johnson, I need a low-end laptop under $1500 by next Friday.
My major use for it will be database management while I’m on the
road. Ask Wilson for any advice on vendor and purchasing options. Forget
jumping through the hoops Purchasing may require. I’m paying for
it out of my own pocket.”
Johnson does some preliminary research, asks associates for advice,
tests his top prospects, and purchases what he feels is the best deal.
Friday, he delivers the system to Joe Manager who greets him with gratitude
and praise.
Same task. Same people. Same legwork. Different instructions. And much
different results.
ARTICLE TAGLINE FOR DIANNA BOOHER
720 words
© Dianna Booher, Booher Consultants, Inc.
Author of 42 books (Simon & Schuster/Pocket, Warner, and McGraw-Hill),
Dianna Booher, CSP, CPAE, delivers keynotes, breakout sessions, and
training on communication and life-balance issues. Her latest books:
Speak with Confidence®, Your Signature Life®, Your Signature
Work®, E-Writing, and Communicate with Confidence®. For more
information on Dianna and her programs, visit www.diannabooher.com
or contact her firm, Booher Consultants, Inc., at 800-342-6621.
Communication Skills Articles