Companies, like products and services, cannot remain commodities if they are to become industry leaders. In customers' minds, they must be differentiated from competitors. They must have competitive advantages that make them stand out as preferred choices. The key to success does not get any simpler than that.

Patricia Fripp knows how to use service as a competitive advantage. Using real life examples and stories gleaned from years of working with Fortune 100 clients and her own entrepreneurial success, Patricia will show you how to become memorable to customers, achieve differentiation, and build your business.

Patricia enjoyed 24 highly-successful years in a service industry before becoming a full-time professional speaker in 1984. Her practical ideas will enable you to exceed customers' expectations consistently.

Topics to be covered include:

• Nurturing the four elements that make a strong service team
• Creating an environment in which people want to work and serve customers
• Getting employees to act as if their names were on the door
• Developing the three ingredients behind every successful business
• Understanding customers' preferences and what you need to do to serve them
• Conducting fun and educational meetings that motivate people
• Using the Number One management tool for motivating people in a service environment

Patricia Fripp had 20 very successful years in a service industry before becoming a full-time speaker and consultant. Her clients rave she lives her message. "I have hired speakers for 15 years. Without a doubt, you are the most reliable, versatile, easy to work with, hassle-free, customer-friendly speaker we've ever booked. When you're the keynoter, I sleep better at night." -- Dan Maddux, Executive Director, American Payroll Assn.