Scott McKain's experience as Vice Chairman of a public company, #1 bestselling business author and Hall of Fame professional speaker gives him a unique insight into today's business trends combined with the ability to communicate his wisdom in a compelling manner.
Scott McKain's business philosophy "The purpose of any business is to profitably create experiences that are so compelling to customers and employees that their loyalty is assured." -- is the cornerstone for the keynote speeches and high content workshopsthat he presents.
He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with interests in widely varied businesses: from a finance company to butyl rubber reclamation, from manufacturing trailers to leasing celebrity coaches, from cosmetic surgery to publishing magazines. He is also the Co-founder and Principal of The Value Added Institute, a think-tank that explores the role of the customer experience in creating lifelong client loyalty. The work of the VAI has been featured in many national publications, particularly in the financial services industry.
Capturing the ideas that helped form one of America's "fastest growing companies" (according to a nationally respected business publication), Scott McKain has authored two bestselling business books. The first, "ALL Business is Show Business" reached the #1 spot on Amazon.coms list of business bestsellers and has been released in several languages worldwide.
Scott McKain's latest book is "The Collapse of Distinction: Why
Everything Seems the Same and How To Differentiate Your Organization...and Yourself"
Scott’s book, the #1 bestseller "What Customers REALLY Want," is a groundbreaking look at the Six Major Disconnections between Customers and Organizations” that has made a significant impact in the manner in which the companies that use Scott's strategies and insights approach their customer and prospect base.
All of Scott's keynote presentations and workshops are customized for each unique client.
Scott looks forward to working with you to create an experience at your next meeting that your audiences will remember because it is unique, compelling and powerful!