If I wanted to Buy What You Sell,
Would I Buy It From You?


Nido Qubein, CSP, CPAE


Why should people do business with you? How easily can someone else imitate what you do? Do your customers think of you first? Nido shares dynamic principles for personal and corporate achievement. It doesn't matter how much you know or what you can do. What matters is what your customers and colleagues believe and perceive you can do for them-how well they understand and value what you are offering. Your positioning reflects other people's confidence in your ability to do whatever you do with professional competence and expertise-how much they trust you to meet their needs. Your positioning is the way people feel about you and your work-how much they like the way you make them feel about doing business with you. Nido Qubein shows your audience how to "position" for maximum results using a practical approach and a professional strategy.


 

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