To sell effectively in
today's ever-changing, competitive
world, one must master sales skills and
behavioral knowledge. Nido teaches both
with humor and audience involvement. He
focuses on the Law of Identification
(when something becomes personal it
becomes important; treat every customer
as if you're about to lose them) and
teaches participants to ask penetrating
quesitons (how must this person feel
first so this person will buy from us).
Nido emphasizes: Prospects don't want to
buy your product; they want to buy the
product of your product. Remember: Your
service and product must be better than
your competitors and your customer must
readily acknowledge that.
Speakers
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