Leadership: Mastering the Soft Side
of Hard Technological Change

Mark Sanborn, CSP, CPAE

Information comes at us today in ways, and at speeds, that previous generations could never have imagined. With the information comes change. Waves of change. Every minute, every day. Business now works with changing delivery systems, faster speeds, increased alliances, greater consolidation, more efficiency, electronic money, and even telecommuting. Everything moves and changes, and every day it moves and changes faster and faster.

Since business speed has changed so profoundly, why should we expect that those leading the change should resemble the leaders of old? Can we truly expect that the same skills that led agricultural and industrial revolutions can effectively lead a technological one? The rules, the requirements, the skills and the expectations have changed.

In the future, the hard side of technology alone will no longer be the chief determining factor for success. The bar has been raised. Mastering the technology itself will only be entry-fee for participation. Soon every business will have that mastery. Then what?

After technology, the human element, or the soft side of hard technology, will separate companies from their rivals. It s clear: those who have not mastered hard technologies will perish. It s equally clear: those who have not mastered the soft side will just as surely perish. The future leaders of global business will be "e-Leaders." e-Leaders can and will lead differently to grasp success today.

Mark Sanborn's e-Leadership addresses what leaders must do to master the important and often overlooked human-side of change. It explains not only the effects of technological change, but how to better utilize the tools of technology to leverage success.

Mark Sanborn's e-Leadership examines how technological and cultural change has impacted people and organizations, and how leaders must change and lead differently ... or else fail.

Mark Sanborn s practical help for e-Leadership includes these vital points.

  • Living Life in the Key of e: How the sound of change can become the music of success for you and your organization.
  • The Mythology and Mandates of Change: All the things you think you know that just aren't so and how they can hurt you.
  • Expertise: The e-Leader's source of credibility, and how to build it.
  • Focus: The laser power of creating shared attention.
  • Exclamation!: Why you must capture the scarce resource of attention.
  • Engagement: Moving from "interactions" to "relationship building" to create partnerships, teamwork and loyalty.
  • Empowerment: The name is the same, but the tune has changed.
  • Experience: Products and services as the means to a critical and 
    more profitable end.
  • Execution: The implementation imperative and how it keeps you enables you to stay in the lead.
  • Stress Fractures: Why and how e-Leaders fail and what you can do to prevent it.
  • The e-Organization: How to keep your organization from coming apart at the dreams.
  • Making Meaning: How to shift from knowledge to wisdom.

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